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Microservices
A founder-led studio can't operate twelve-component infrastructure on call across timezones. We don't try.
Every technology choice gets the same three filters, in this order: will the team that owns it in three years still understand it; do we already have deep operational experience with it; does it have a community big enough that today's edge case is solved by Stack Overflow tomorrow.
That filter set is why our stack is unfashionable. Laravel monoliths over microservices. Postgres over five different specialty databases. Tailwind over CSS-in-JS. Server-rendered React over client-only SPAs. None of it is novel; all of it is sustainable.
The "opinionated execution" half is where we earn our keep — taking these mature pieces and pushing them harder than most teams do. Real-time queueing on a "boring" Laravel app. Edge-cached Shopify storefronts that read like Hydrogen. Programmatic SEO that gets through the AI-detector gate.
We pick boring technology on purpose, then push it harder than the marketing pages suggest. Here's where we spend most of our days.
Hydrogen, Liquid, custom apps. Storefronts that move fast and don’t break.
Bespoke plugins, performance tuning, custom checkouts — WordPress + WooCommerce taken seriously.
Google Merchant Center, Meta CAPI, TikTok, Pinterest — push the right data, watch the right errors.
Ingest, transform, monitor. From CSV chaos to clean event streams.
The plumbing that makes the rest of your stack reliable. APIs, webhooks, queue workers, idempotency keys.
Operations dashboards, admin panels, workflow automation built for your team.
Klaviyo, Iterable, in-house. Triggered flows tied to your real product data.
Algolia, Typesense, in-house. Relevance tuned to actual conversion data.
You can’t fix what you can’t see. Logs, metrics, traces — wired in from day one.
Knowing what's not in your stack is half the discipline. Here's what we've looked at carefully and chosen not to ship.
A founder-led studio can't operate twelve-component infrastructure on call across timezones. We don't try.
Postgres in one region, with reads cached at the edge. The novel "data lives in 200 places" pitch hides operational complexity that doesn't pay off at our scale.
We've worked with Emotion and styled-components on enough projects to know they generate runtime cost we'd rather not pay. Tailwind handles 95% of cases; custom CSS handles the rest.
Great for marketing sites, dangerous for the system of record. We'll happily ship a no-code marketing layer that talks to a properly-engineered data layer.
Solid, Qwik, Svelte 5 — we read the changelogs, we've tried the demos, we don't ship them in production. The community size filter rules them out for us today.
Adjacent space, fundamentally different operational profile. We don't take those projects.
One call. We'll dig into what you've got, where it's friction, and whether we're the right people to help. No deck, no pitch.