01 · WHAT WE BUILDEngineering that fitsthe shape of your business.Four core practices, one studio. We move between them depending on where the leverage is — usually all four end up in play.
SECTION 01WHAT WE BUILD · FOUR PRACTICES
01 / WHAT WE BUILD

Engineering that fits
the shape of your business.

Four core practices, one studio. We move between them depending on where the leverage is — usually all four end up in play.

01

Custom dashboards

Internal dashboards your team will actually use. Built around your real workflow, not stitched from off-the-shelf tiles.

Ops dashboards · KPI walls · Internal reporting
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02

System integrations

We wire your stack together. APIs, webhooks, queues, ETL — the connective tissue that keeps everything in sync.

ERP ↔ Shopify · CRM sync · Webhook routing
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03

Ecommerce engineering

Shopify, WooCommerce, headless storefronts, feed pipelines, CRO instrumentation. We ship what your platform won’t.

Hydrogen builds · Custom checkout · Feed engineering
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04

Bespoke platforms

When your problem doesn’t fit a SaaS shape — internal tools, data products, ops platforms built ground-up.

Workflow tools · Data products · Admin UIs
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SECTION 05SYSTEMS · WHERE WE LIVE
05 / SYSTEMS WE WORK IN

Pragmatic stack, opinionated execution.

We pick boring technology on purpose, then push it harder than the marketing pages suggest. Here's where we spend most of our days.

Shopify · headless

Hydrogen, Liquid, custom apps. Storefronts that move fast and don’t break.

SHOPIFYHYDROGENREMIX

WooCommerce · custom

Bespoke plugins, performance tuning, custom checkouts — WordPress + WooCommerce taken seriously.

WOOCOMMERCEPHPWORDPRESS

Channel integrations

Google Merchant Center, Meta CAPI, TikTok, Pinterest — push the right data, watch the right errors.

GMCMETATIKTOK

Data pipelines

Ingest, transform, monitor. From CSV chaos to clean event streams.

NODEPOSTGRESBIGQUERY

API & webhook layer

The plumbing that makes the rest of your stack reliable. APIs, webhooks, queue workers, idempotency keys.

RESTGRAPHQLQUEUES

Internal tooling

Operations dashboards, admin panels, workflow automation built for your team.

REACTNEXTTAILWIND

Email & lifecycle

Klaviyo, Iterable, in-house. Triggered flows tied to your real product data.

KLAVIYOLIQUIDSEGMENT

Search & discovery

Algolia, Typesense, in-house. Relevance tuned to actual conversion data.

ALGOLIATYPESENSEVECTOR

Observability

You can’t fix what you can’t see. Logs, metrics, traces — wired in from day one.

DATADOGSENTRYGRAFANA
SECTION 01aWHAT WE DON'T DO · BY DESIGN
01a / WHAT WE DON'T DO

Things we’ll politely turn down.

Saying no quickly is one of the most useful things a focused studio can do. If your project sits in this list, we'll tell you on the first call — and ideally point you somewhere better.

— ✕

CMS-only marketing sites

Plenty of agencies do this well. We'll happily refer you to two or three we'd trust ourselves.

— ✕

Ongoing SEO retainers

We focus on the engineering. Content + SEO ops we hand off to specialists who do that and only that.

— ✕

Pre-revenue startups

We work best with established businesses with real ops to digitise. If you're pre-launch, you need a co-founder, not us.

— ✕

Sub-£4k packages

Below this threshold we can't do good work. A freelancer or platform like Fiverr is a better fit at that size.

— ✕

White-label engineering

We work directly with the company that owns the problem. Reselling our work through another agency rarely ends well for either side.

— ✕

Rebuilds for their own sake

If your stack works, we'd rather build the next thing on top of it than knock it down. We say this out loud on every discovery call.

09 / WORK WITH US

Show us your stack.
We’ll tell you exactly what we’d ship.

One call. We'll dig into what you've got, where it's friction, and whether we're the right people to help. No deck, no pitch.

Currently booked out 14 days · we reply within 4 working hours