Engineering studio · Teesside, UK · Est. 2021 · Worldwide

The live heartbeat of your tech stack.

A founder-led engineering studio in Middlesbrough, Teesside. We build the software, integrations and dashboards that keep ecommerce, B2B and SaaS companies running — for clients in five timezones, from London to Auckland.

— products synced29 live sitesWe reply within 4 working hours

We don’t pitch platforms. We build the unsexy plumbing that keeps your business running.

— The Stackpulse waySince 2021 · Founder-led · 29 live sites · 5 timezones
02 / Skip the jargon

What we actually do, in plain English.

We build custom software for established businesses — websites, CRMs, internal tools, customer portals — designed around how your team actually works, so you sell more and waste less time.

No buzzwords. No frameworks. Just the work.

01 What we build

Custom software your business doesn’t have yet.

Websites, internal dashboards, customer portals, CRMs, quoting tools, booking systems — built from scratch around how your business actually works, not a template bent to fit.

  • Websites + customer portals
  • Custom CRMs + internal dashboards
  • Bespoke tools that replace spreadsheets
02 How we build it

Tailored to how your team actually runs.

We sit with your people, learn the workflow, and build the software around the real shape of the business. The tool fits the team, not the other way around — no off-the-shelf SaaS bent into something it isn’t.

  • Built around your real workflow
  • Connects the tools you already use
  • Owned by you — no platform lock-in
03 What changes

You sell more, run leaner, and free your team up.

The point isn’t the software. It’s what happens after: more enquiries handled, fewer hours wasted reconciling spreadsheets, your staff doing the work that actually moves the business forward.

  • More sales — cleaner enquiry-to-quote flow
  • Less admin — hours back across the team
  • Better data — know what is actually happening
03 / What we build

Engineering that fits the shape of your business.

Four core practices, one studio. We move between them depending on where the leverage is — usually all four end up in play.

  1. Internal dashboards your team will actually use. Built around your real workflow, not stitched from off-the-shelf tiles.

    Ops dashboards · KPI walls · Internal reporting
04 / Systems we work in

Pragmatic stack, opinionated execution.

We pick boring technology on purpose, then push it harder than the marketing pages suggest. Here’s where we spend most of our days.

Shopify · headless

Hydrogen, Liquid, custom apps. Storefronts that move fast and don’t break.

ShopifyHydrogenRemix

WooCommerce · custom

Bespoke plugins, performance tuning, custom checkouts — WordPress + WooCommerce taken seriously.

WooCommercePHPWordPress

Channel integrations

Google Merchant Center, Meta CAPI, TikTok, Pinterest — push the right data, watch the right errors.

GMCMetaTikTok

Data pipelines

Ingest, transform, monitor. From CSV chaos to clean event streams.

NodePostgresBigQuery

API & webhook layer

The plumbing that makes the rest of your stack reliable. APIs, webhooks, queue workers, idempotency keys.

RESTGraphQLQueues

Internal tooling

Operations dashboards, admin panels, workflow automation built for your team.

ReactNextTailwind

Email & lifecycle

Klaviyo, Iterable, in-house. Triggered flows tied to your real product data.

KlaviyoLiquidSegment

Search & discovery

Algolia, Typesense, in-house. Relevance tuned to actual conversion data.

AlgoliaTypesenseVector

Observability

You can’t fix what you can’t see. Logs, metrics, traces — wired in from day one.

DatadogSentryGrafana
05 / How we work

Four steps. Repeatable.

Same shape for a one-week dashboard or a six-month platform build. The cadence stays — only the scope changes.

  1. Step 1: Listen. A 60-minute call. We figure out where you actually hurt — not the surface request, the underlying system problem. 60 min · Free · No deck. Delivers: Annotated brief, Risk + scope memo.
  2. Step 2: Map. We sketch the system as it is, then as it could be. Concrete enough to estimate, abstract enough to evolve. 1–2 weeks · Paid discovery. Delivers: Architecture diagram, Phased delivery plan, Fixed-price quote.
  3. Step 3: Ship. Small, working slices. Production from day one. We refuse to disappear into a six-month build. 2-week iterations. Delivers: Weekly deploys, Demo every Friday, Shared GitHub.
  4. Step 4: Operate. When it’s live, we stay. Monitoring, iteration, and the boring upkeep that keeps software actually working. Ongoing · Monthly retainer. Delivers: On-call rota, Quarterly review, Incident reports.
06 / FeedPulse · our flagship product

The internal tool that became a product.

FeedPulse started as one client’s product feed problem. It turned into the system we now run for retailers in five timezones — feed transformation, channel sync, performance monitoring.

  1. 01Feed transformation — clean, enrich and reshape product data for any channel.
  2. 02Channel sync — Google, Meta, TikTok, Pinterest, Amazon — pushed in real-time.
  3. 03Anomaly detection — we tell you when something’s wrong before your channels do.
  4. 04Performance reporting — feed health, channel ROAS, lost revenue — one view.
—Products synced · live from the platform
07 / The pulse

Numbers we’re actually proud of.

Live client sites
28Every one of them on the reel
Agencies on FeedPulse
—Live tenants on the platform
Products synced
—Across all live retailers
Blog posts shipped
—Via FeedPulse Blog Automation

Live from the FeedPulse database · refreshed hourly

08 / Founders

Founder-led, by design.

No account managers, no junior offshore team, no handover after the sale. Rikky and Jeff still pitch, scope and stay close to every project — supported by a small team of senior engineers based out of Teesside. If you book a call, one of the founders picks up.

Rikky Pink

Co-founder · Design & Front-end

Designs the part of the product your customers actually touch — interfaces, interactions, motion, the polish that makes the engineering visible. Twelve years moving between Figma and a codebase, with the front-end skills to ship the design instead of handing it over a wall. Started Stackpulse with Jeff in 2021 because most growing companies need senior design embedded in the build, not bolted on at the end.

UI / UXFront-endMotion

Jeff Nicholls

Co-founder · Full-stack & Design

Full-stack engineer with a designer’s eye. Spent ten years building ecommerce platforms across Shopify and WooCommerce — long enough to know the difference between a working app and a great one is usually a designer who can also ship the back end. Scopes every project, owns the platform layer, and reviews every interface Rikky pushes.

Full-stackDesignOperations
09 / Work with us

Show us your stack.

We’ll tell you exactly what we’d ship.

One call. We’ll dig into what you’ve got, where it’s friction, and whether we’re the right people to help. No deck, no pitch.

We reply within 4 working hours · Currently booked out 14 days

Roughly, what you’ll pay
1–4 weeks

Sprints

from £4k

A fixed scope, fixed price slice.

6–16 weeks

Platform builds

£20–80k

A whole product, end-to-end.

Rolling

Retainer

from £2k / mo

We become your engineering team.