We build custom software for established businesses — websites, CRMs, internal tools, customer portals — designed around how your team actually works, so you sell more and waste less time.
No buzzwords. No frameworks. Just the work.
Websites, internal dashboards, customer portals, CRMs, quoting tools, booking systems — built from scratch around how your business actually works, not a template bent to fit.
We sit with your people, learn the workflow, and build the software around the real shape of the business. The tool fits the team, not the other way around — no off-the-shelf SaaS bent into something it isn’t.
The point isn’t the software. It’s what happens after: more enquiries handled, fewer hours wasted reconciling spreadsheets, your staff doing the work that actually moves the business forward.
We don’t pitch platforms.
We build the unsexy plumbing
that keeps your business running.
Four core practices, one studio. We move between them depending on where the leverage is — usually all four end up in play.
Internal dashboards your team will actually use. Built around your real workflow, not stitched from off-the-shelf tiles.
Ops dashboards · KPI walls · Internal reportingWe wire your stack together. APIs, webhooks, queues, ETL — the connective tissue that keeps everything in sync.
ERP ↔ Shopify · CRM sync · Webhook routingShopify, WooCommerce, headless storefronts, feed pipelines, CRO instrumentation. We ship what your platform won’t.
Hydrogen builds · Custom checkout · Feed engineeringWhen your problem doesn’t fit a SaaS shape — internal tools, data products, ops platforms built ground-up.
Workflow tools · Data products · Admin UIsSame shape for a one-week dashboard or a six-month platform build. The cadence stays — only the scope changes.
A 60-minute call. We figure out where you actually hurt — not the surface request, the underlying system problem.
We sketch the system as it is, then as it could be. Concrete enough to estimate, abstract enough to evolve.
Small, working slices. Production from day one. We refuse to disappear into a six-month build.
When it’s live, we stay. Monitoring, iteration, and the boring upkeep that keeps software actually working.
FeedPulse started as one client's product feed problem. It turned into the system we now run for retailers in five timezones — feed transformation, channel sync, performance monitoring.
No account managers, no junior offshore team, no handover after the sale. Rikky and Jeff still pitch, scope and stay close to every project — supported by a small team of senior engineers based out of Teesside. If you book a call, one of the founders picks up.
Designs the part of the product your customers actually touch — interfaces, interactions, motion, the polish that makes the engineering visible. Twelve years moving between Figma and a codebase, with the front-end skills to ship the design instead of handing it over a wall. Started Stackpulse with Jeff in 2021 because most growing companies need senior design embedded in the build, not bolted on at the end.
Full-stack engineer with a designer’s eye. Spent ten years building ecommerce platforms across Shopify and WooCommerce — long enough to know the difference between a working app and a great one is usually a designer who can also ship the back end. Scopes every project, owns the platform layer, and reviews every interface Rikky pushes.
We pick boring technology on purpose, then push it harder than the marketing pages suggest. Here's where we spend most of our days.
Hydrogen, Liquid, custom apps. Storefronts that move fast and don’t break.
Bespoke plugins, performance tuning, custom checkouts — WordPress + WooCommerce taken seriously.
Google Merchant Center, Meta CAPI, TikTok, Pinterest — push the right data, watch the right errors.
Ingest, transform, monitor. From CSV chaos to clean event streams.
The plumbing that makes the rest of your stack reliable. APIs, webhooks, queue workers, idempotency keys.
Operations dashboards, admin panels, workflow automation built for your team.
Klaviyo, Iterable, in-house. Triggered flows tied to your real product data.
Algolia, Typesense, in-house. Relevance tuned to actual conversion data.
You can’t fix what you can’t see. Logs, metrics, traces — wired in from day one.
Live-ish. Pulled from our own dashboards, lagged a few minutes so we don’t embarrass ourselves on a bad afternoon.
Most studios make you ask. We won't. Bands below cover 90% of what we do — exact numbers come out of the discovery call and depend on scope.
All numbers ex. VAT. We invoice monthly, in arrears. Long-term contracts knock up to 30% off list. We don't do equity-only work, ever.
The studio's working notes — a few essays a year, mostly teardowns of things we've shipped or broken. Aimed at engineers and the people who hire them.
How we got Google Merchant Center to stop mass-disapproving products at 3am.
It's deeply unfashionable. It's also the right tool for two of our biggest clients.
Lessons from running FeedPulse before it was a real product.
One call. We'll dig into what you've got, where it's friction, and whether we're the right people to help. No deck, no pitch.