07 · JOURNALShort writing.Tight thoughts.Engineering teardowns, opinions, postmortems. Some hand-written by the studio, some shipped by FeedPulse's blog automation against the same brand voice rules.
SECTION 01JOURNAL · LIVE POSTS
01 / WRITING

What we’ve been thinking about.

Newest first. Hand-written essays sit alongside posts FeedPulse ships from the same brand-voice ruleset — flagged AUTO so you can tell them apart.

SECTION 02JOURNAL · DRAFTS IN FLIGHT
02 / ON THE WAY

Writing that's nearly ready.

The four below are the next four to land. We post when a piece earns its place, not on a schedule.

DRAFT · ENGINEERING

Why our flagship SaaS runs on a Laravel monolith

Three years and 312 active integrations later. The "you should split this up" timeline didn't materialise — and we'd still pick the monolith today.

— SOON
DRAFT · FEEDPULSE

Anomaly detection that only pages humans

Most "anomaly detection" is alert spam dressed up. The discipline isn't the model — it's the threshold and the routing.

— SOON
DRAFT · PROCESS

Friday demos as the only meeting we run

A 3-minute Loom replaces an hour of standups. Three years in, no client has asked for the standups back.

— SOON
DRAFT · STACK

When we say no to a tech we like

Solid, Bun, Hono — all good, none in production. The community-size filter, expanded.

— SOON
09 / WORK WITH US

Show us your stack.
We’ll tell you exactly what we’d ship.

One call. We'll dig into what you've got, where it's friction, and whether we're the right people to help. No deck, no pitch.

Currently booked out 14 days · we reply within 4 working hours