CASE 05 · HELL BUNNYFashion volume,one source of truth.A high-volume Shopify fashion ecom with multi-channel feed orchestration, dynamic ad routing, and the kind of inventory hygiene Google Merchant Center stops nagging about.
YEAR2025PLATFORMShopifyCATEGORYFashion EcomSTATUSLIVE · PRODUCTIONVisit site
CHANNEL FAN-OUT
SECTION 01THE BRIEF · CHANNELS WERE FIGHTING
01 / BRIEF

Six channels, six versions of reality.

Hell Bunny's ad team was running Google, Meta, TikTok, Pinterest and two affiliate networks off slightly different feeds, with stock that drifted apart by the hour. Wasted spend on out-of-stock SKUs was the worst kind — the easy kind to fix.

SECTION 02THE APPROACH
02 / APPROACH

Source of truth, then everything else.

Half the ad-ops problems we see come down to "which feed is right". Pin that down and the rest of the work gets noticeably easier.

01

One feed in, six out — via FeedPulse

Shopify is the source. FeedPulse transforms once, syncs to all six channels with channel-specific rule sets layered on top. No more "the GMC feed has different prices to Meta".

02

Stock-aware ad routing

When stock dips below threshold, the router pulls those SKUs out of high-spend campaigns automatically. We wired this off the same Shopify webhook that updates the storefront.

03

Anomaly detection that pages us

Sudden price drops, mass disapproval events, sudden inventory zeroes — we get alerts before the affiliates do. Two saves in the first three months.

04

Reporting in one tab

Channel-by-channel ROAS, lost-revenue from disapprovals, sync-lag p95. One dashboard, not six.

SECTION 03THE STACK
Storefront
SHOPIFYLIQUID
Feed sync
FEEDPULSEGMCMETATIKTOKPINTEREST
Ad routing
GOOGLE ADS APIMETA MARKETING APIWEBHOOKS
Webhooks
SHOPIFY WEBHOOKSCLOUDFLARE WORKERS
Observability
SENTRYGRAFANAPAGERDUTY
SECTION 04THE OUTCOME
04 / OUTCOME

Six channels, one feed, no fights.

The wasted-spend lift is theirs to quote. We'll walk you through the before-and-after on a call.

The platform's been live through two full peak seasons. Disapproval events are caught and rerouted before the affiliate manager pings us. The reporting tab replaces what used to be a Monday-morning hour of stitching screenshots together.

09 / WORK WITH US

Show us your stack.
We’ll tell you exactly what we’d ship.

One call. We'll dig into what you've got, where it's friction, and whether we're the right people to help. No deck, no pitch.

Currently booked out 14 days · we reply within 4 working hours